We Build Upon Client Insight
In practice, most clients have an excellent knowledge of their customers or donors hearts and minds. However, it is also very often the case that the more clients know about their customers, the more they want to gain even greater insight, to probe in-depth, to understand reasons why. This is essential to the development of communications that persuade.
We Aggressively Reduce Bias
When Ethicom does research, we do it right. We start with the frank acknowledgment that almost all marketing research is biased. This, in turn, drives us to design and execute the most unobtrusive research that can be achieved in any given situation, balancing the cost of reducing bias with the benefits of solid information and insight.
We Are Always Purposeful
We make it a point to tie research results to decision making. We make sure this happens by agreeing with clients in advance on how the findings will be used. That way, we never end up with "nice to know" data that lack a specific application.
We Are Experienced
Our research design and analytical skills have been honed over many years, consistently delivering the highest quality results for demanding corporate clients. This includes all kinds of work, from focus groups to large scale quantitative surveys to database development and segmentation projects.