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Marketing communication by its very nature invades the private world of each of us—often at times when we are little interested or receptive. We believe that if people are to form a favorable impression, be inspired and respond to our client’s message, we must create designs, advertising and market strategies that break through the clutter of the everyday and demand attention. We are committed to building a reputation of excellence in our research and creative work, as well as in the results we generate for our clients. To achieve this, we must be bold, somewhat startling in our approach and willing to take risks. Brilliant advertising, based on sound strategy and positioning, skillfully executed, is capable of creating breakthrough results. But above all, we must be truthful. False or misleading advertising may net short-term gains, but can only hinder in the long run. As naturalist John Burroughs once said, "To treat your facts with imagination is one thing, to imagine your facts is another." The success of our client’s marketing and communication program will always be our leading objective. |
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